Why You Need an Expert Seller’s Limited Agent

introduction 

Hello there!

My name is Sheila Wiley, I am a Broker Salesperson with EPIQUE Realty. I live in Springfield, Missouri, specialize in single family homes, and the areas I serve are Springfield, Republic, Ozark, Nixa and Fremont Hills. I also broker vacant land across Southern Missouri for every use except logging.

I created this website to promote the neighborhoods I serve, and because a home is also a community, I also promote local businesses and the lifestyle.  All of this is done to attract buyers to the areas I serve, to sell the homes of the Sellers I represent.

Real Estate is much more complicated than anyone outside looking in can imagine. This Seller's Limited Agent page walks through the sale process so you know what to expect, and details all of the marketing that is done both locally and on the internet.

The agent with the resources to market your home in the best possible way is a critical choice, and you do not want to make a mistake. Marketing done poorly does not reflect on the agent, it reflects on the home. Days On Market (DOM) starts when the home first goes on the market and follows the listing until it is sold. Change agents and the new listing will show the accumulated days on market. Past a certain point people start to think that something is wrong with the home. The longer it is on the market, the better the chances you will receive lower offers, and less people will come to see it. If this is you, please know that I have marketing strategies to help.

What is a Seller's Limited Agent?
Missouri Real Estate Commission says Seller's Limited Agent: "Duty to perform the terms of the written agreement made with the seller or landlord, to exercise reasonable skill and care for the seller or landlord, and to promote the interests of the seller or landlord with the utmost good faith, loyalty, and fidelity in the sale, lease, or management of the property. Information given by the buyer/tenant to a licensee acting as a Seller’s or Landlord’s Limited Agent will be disclosed to the seller/landlord." See the entire Missouri Broker's Disclosure here. MREC Missouri Broker Disclosure

I will advise you in every situation to the best of my ability by giving all of the information so that you can make an informed decision. I work for you. Throughout the transaction I will work in keeping your best interests.

With everything here, you can take your time going over all of it, and nothing is forgotten. I once heard a top agent say after losing a listing to another agent, he asked the homeowner why she chose them and she said "Because they are going to put me on the MLS, and put a big for sale sign in my front yard!" He hadn't mentioned what he assumed everyone knew.

Whether you've sold several homes, or never sold a home before, it is true that things change, and that means more complicated. The contracts, the marketing, the internet, the MLS, the entire process with all the different people, and all of the moving parts.

First Step 
I would like to start with what you might need to get started. Some of the solutions are listed below.

Equity Based Upfront Cash Options

Resources Available through EPIQUE Realty Affiliates

Straight Cash Offer

  • A home cash offer means a buyer's ready to pay for your place with cash, no loan hassles involved. It's a quick, easy way to sell your home fast and avoid fees and headaches.

Buy Before You Sell

  • Offers allow you to use your home's equity to purchase another listing before yours even closes, giving you peace of mind and a smooth moving transition.

Sell and Lease Back

  • Maybe you need to start a new job in a different location, and need to buy something there. But also need some time so the kids can finish school before the family all joins back together in the new location.

Repairs or Remodeling

  • With a line of credit against your home's equity, there is no cost to you upfront. Your home will sell for more, and the loan is paid at closing.
  • Repairs and Partial Remodeling could be as simple as changing out the lighting fixtures.
  • Repairs and/or remodeling is typically money you can not fully recoup in the sale. But because most people prefer move in ready, it greatly improves the number of showings, and receiving offers.
  • I use a software program that will give you realistic numbers for repairs and remodels, so that you can see how the investment will work out to adding value to your home.

 

Situations Where we can help

The majority of our listings are pretty straight forward relocations. But if you need more than just a listing real estate agent, I'm here for you.

Take What You Want Leave the Rest 

I run into more and more situations where the property is inherited, or you are just overwhelmed with all of the contents in the home. This is a solution that I offer so that you can take what you want out of the home and leave the rest.

  • I am the listing agent for the home, but also project manager for getting the home ready to list.
  • This works with either one of the Equity Based Upfront Cash Options, or your paying for the work out of pocket.
  • Donating what we can, the remaining cleaned out.
    • I only work organizations like GoodWill, Salvation Army, the Veterans Groups, where the donations help a lot of people.
      For the removal of what remains I only work with businesses that do that type of work, and are fully insured.
  • You make the decisions, and we will do our part to make it happen.

Pre-Foreclosure, or looking at Foreclosure

  • That is a tough place to be, and we may not be able to keep you in your home, but we will certainly do everything we can to help you move forward and hopefully keep you from losing your equity, or taking a hit on your credit.
  • The more time we have to help the better, please reach out to me right away.

Want specific information or have a different situtation, just run it by me, and I will go to the experts and see what we can do to help. There is a lot that can be done.

Comparative Market Analysis

To begin the process of listing your home a current Comparative Market Analysis (CMA) needs to be calculated. I use the Realtors Property Resource Database to run your CMA. This platform has not only all of the public records on millions of home across the U.S., it also includes all of our local MLS System data. Couple the incredible amount of data with AI to help with the analysis, the result is a detailed report backed by solid data.

When we meet, we will go over all of the details of your property and add improvements, and any missing details to your property data on the RPR Platform. This insures that we are using the most accurate information in the comparison.

Comparative Market Analysis Information

  • Shows current market conditions: Buyer's market, Seller's market, or balanced.
  • Average Days On Market
  • Percentage homes are selling for against asking price.
  • Comparative Market Analysis (CMA): Includes similar homes in your area, recent sales, and active listings, comparable to your property.

Pricing

Recommended listing price and rationale behind it. In this process we will be going over the  CMA, so you can decide how you want to approach the market. You will have all of the information to make an informed decision.

Mortgage Analysis.

Is your mortgage assumable? This service is one that the majority of agents will not know how to offer, and it can make you stand out.

  • USDA, FHA, and VA loans are assumable when certain criteria are met. The buyer need not be a military member to assume a VA loan. Buyers must still qualify for the mortgage. An assumable mortgage gives your home an advantage over other homes on the market.

 

Commununication

The most common complaint that Sellers have about their real estate agents is that they never hear from them.  I will keep you in the loop with every Open House, every showing, and blow by blow throughout the sales process. If it is acceptable, I like to text the moment something happens. It simply keeps you informed, if it is setting appointments I will call you. If you prefer another way, let me know and that is what I will do.

  • Our local MLS has an activity report that shows how many times your property listing has been opened and looked at. You will receive a copy of that report every Monday by email.
  • We follow up the showing agent for feedback after every showing.

My Personal Guarantee

I guarantee all my contracts, if you are unhappy with me for any reason, you can cancel with a telephone call, and I will send you the documents to sign. No questions asked.

It is important to know that no agent can advise you on how to get out of a contract with another agent, in Missouri it is against the law. But my best advice is consult an attorney for any and all legal advice.

Services Included with Listing Your Home

MLS Listing

I'm going to start with what my Sellers are most surprised by. I build the MLS Listing with the Selling Agent in mind. Most agents try to use the MLS listing to attract buyers to themselves. But you hire a listing agent to get your home sold, not use it to try and get commission on both the listing and selling sides of the contract.

Truth is 70% of all home sales are sold by the cooperating agent. I upload all of the video, pictures, 2D Floorplan, 3D Tour, all of it, unbranded, which means my name is not on it. I give the MLS Members everything they need to send to the buyers they are working with, to get those buyers interested in your home. You hire a listing agent to get your home sold, for the highest possible price in the shortest amount of time, and that is exactly what I do.

Most agents only fill out the information that is required by their MLS to publish the listing on the MLS System. You can go and look at the listings for your area and see which agents take the time to give potential buyers all of the information they can. Look at the pictures. Does the title on the picture still carry the image number that was assigned by the camera that took the picture? It shouldn't, the MLS provides a dashboard where the agent can label each picture, and provide a short description, which helps a lot when there is a basement or rooms upstairs.

Do the marketing remarks make you stop scrolling and want to know more about the house, or do they just repeat the information that is all ready shown like number of bedrooms and baths.  Each listing has only a few seconds to get a potential buyer to stop scrolling, so I use the very best picture that is the very best feature of the home as the main picture. Then I use the next few pictures to show those parts of the property that are most important for them to see. I do this for two reasons, I want them to want to see more, but more importantly and what most agents are unaware of, is the MLS System is syndicated. Your listing goes out to thousands of real estate website all across the U.S., but each website may only accept the first one, at the most may four or five pictures. That makes the way your pictures are positioned in the MLS critical. If an agent shows the front of the house, and then a couple of views of the living room, and then a couple of the kitchen......  My MLS lets me load all my pictures and then plant a flag on the one that is to be used for the main picture. But when the listing is syndicated, if that picture is actually sitting in the ninth or tenth position, they may be seeing the bathroom as the main picture. So pictures, labels, and positioning are critical to know.

The second chance we get to get buyers to stop scrolling is the marketing remarks. Most agents restate that it is a 3 bedroom 2 bath brick and leave it at that.  I tell a story about the house, new or old, each home is in a community that has a lifestyle, and a look about it, a home reflects the people who live there. Tell a story that makes the potential buyer feel like they want to be the next chapter in the home, and the community.

I fill out every piece of information available to me on the MLS. It is a 50 gallon electric water heater, not just that the house has one. Who is all this important to? The person who wants to buy your home. I upload a Neighborhood Report that shows the market trends, and details about the people and the community. It is why this website is all about our Neighborhoods.

Specialty Real Estate Websites

If your home is a good fit and qualifies to be advertised on any Specialty websites like Lake Front, Water Front, Equine, then we will list your home on those sites as well.

Custom Property Website

I am a web developer, so it is my pleasure to add a Custom Web Page with a unique domain name that features all of the details, and all of marketing that is created for your home. I can use your address for the domain name, but I also like to give homes a unique name, so you and I can see what we can come up with.  The fun part is that when your home is sold, the web page will be gifted to the new owners so they can share their new location with friends and family.

(Note to Gemster, this sentence goes in the template for EPIQUE Agents, I will be taking it out for springfieldmo.homes) My brokerage, EPIQUE Realty provides the software platform to create a custom webpage for each listing. This gives you a custom web page that has everything created for bringing your home to market in one place.

  • Link to the MLS Detail Page and all of the supporting documents like Sellers Disclosures.
  • Links to your Neighborhood Page which has a local directory for phone numbers, links to the schools, and lots more!
  • The Virtual Tour
  • All of the Pictures
  • All of the Video
  • Link to HOA
  • Invitation to the Open House

Signs 

Yard Signs

EPIQUE Supplies the luxury style white colonial post with the large yard sign. The sign with my contact information sets on the top cross post.

When we do an Open House there will be one Open House Sign in the yard during the Open House

Directional Signs

We put small directional signs at each cross street to bring people in from the larger intersections.
Larger Open House signs are put up a day before or the day of each Open House.

Lockboxes

  • Our local MLS uses Electronic Supra Lockboxes that will identify every member agent that accesses the property keys.
  • I also use a Combination Lockbox to assure that real estate agents not members of our local MLS have access to the keys.
  • Also Inspectors, Repairmen, Appraisers.

Photography and Videography

  • Professional Photography for the interior of the home.
  • Walk Through Video - Narrated video to assure that no features are missed.
  • Drone Video - Around the neighborhood
  • 3D Virtual Tour

Virtual Staging

As an EPIQUE Agent I have access to our Staging AI.
This amazing platform can:

  • Clean up a room
  • Rearrange furniture
  • Show a room empty
  • Show an empty room with furniture.

CONNECT the Utilities & Home Services Concierge

When your property goes under contract, Connect will ensure that all of your utilities and home services are properly transferred or closed.

SHOWAMI

  • Showami, is an on-demand showing service that connects real estate agents for property showings.
  • This assures the fastest, easiest, and most reliable way to have potential buyers shown your property when I'm not available.
  • Click here for full details

Optional Add Ons

ZILLOW Showcase 

Zillow Showcase insures your home has top of the page attention for every potential buyer.
This is a Marketing Option of $250 due upfront and is contingent on availability with Zillow. Showcase listing are limited by Zillow and on a first come first serve basis.

See Demo Showcase Listing

STAGING

Staging or home preparation is entirely your decision. I can make recommendations but the decisions are yours.

  • Staging is important, because you want potential buyers to see themselves in the home.
  • It can be as simple as packing personal pictures, and a thorough cleaning, and maybe storing some furniture.
  • You may want a professional Stager to do the work for you. This is where taking advantage of one of the equity line of credit could come in.
  • Don't forget curb appeal! Some fresh mulch, nicely trimmed lawn can make a huge difference.

Marketing

OPEN HOUSE

  • There will be an Open House the first weekend the property is listed, and more as agreed to.
  • Know that if your home is near a community, a mega church, a new industrial park, or anything that would attract potential buyers to your property, then we will do a special Open House to match the best times for those potential buyers to see the property.
    • Including posting flyers at the church, the industrial park locations, and nearby businesses.
  • Social Media coverage will include Just Listed on Facebook, as well as being posted on my business page, and numerous groups for the public and real estate agents to see the listing.
  • If your property qualifies for specialty ads like Equine, Waterfront, Lakefront, we will place ads on those sites.

Digital Billboards & Social Media

  • Homes priced at $400,000+ are eligible for Digital Billboard Listing Ads subject to availability of the digital billboards available in our area.
  • Homes priced at $400,000+ automatically receive one week of paid Social Media ads.

The Listing Process

I use standard forms created by the Missouri Board of REALTORS. There is a standard Listing Agreement, and several different types of Seller Disclosure forms to use depending on the property. The contracts can only be filled out by a REALTOR, the disclosures can only be filled out by the Seller. In Missouri disclosures are not required, which means you can simply sign the disclosures with a simple statement that you are not providing any information.

The buyers will have the right to have any inspections done that they choose, at their expense. Sometimes they will have an inspection done when they just want to know what needs to be done, if anything.

I will have pulled all of the public record documents on your property:

  • A copy of your Deed
  • Copy of Property Data Card that shows the lot size, the square footage of the home, date built, with a plat.
  • Subdivision covenants
  • HOA Rules and Fees
  • Your Property Taxes
  • School District Map
  • Fire District MapCreated:
  • 2D Floorplan
  • Lead Based Paint Disclosure if home was built before 1978

The Sales Process

From the time I hit the button and publish the listing on the MLS until closing.
These processes can start with a flurry of activity, and then feel like nothing is happening.

The listing is published and we start taking appointments to show the home. The most attention a home will receive is when it comes on the market for the first time. It will be seen by every agent with a buyer that is needing to show their clients something new, and seen by buyers that have been looking and want to see what is new. There will be new buyers to the market looking at everything, and agents that are keeping an eye on the market by looking every single day. These people that know what is on the market, both buyers and agents, will know instantly if they want to see it. So it is important that we have everything done, everything ready to go, because there are no second chances to make that first impression. All of this will be done, or be ready to publish the same day your listing goes public on the MLS.

  • Flyer Box in the front yard with Flyers that details and links about the home and the upcoming Open House.
  • Yard Sign installed, directional signs placed at the intersections
  • Walk the Neighborhood with Open House Invitations and a complimentary gift from us.
  • Online all of the Social Media publishes, and your custom Web page goes up.
  • First Open House is set for the first non-holiday weekend
  • Announcement on MLS, Social Media Sites
  • Open House flyers available in a Flyer box in the front yard
  • Offers come in, we go over each one and respond back. Only one offer can be negotiated at a time.

Offer to Contract to Closing

Offers will come in a formal contract form, some will come in verbally, I will bring you everything that comes in. Nothing exists outside of a signed contract, but the verbal offers can be just finding out if it is worth their time writing it up. You can't assume a verbal offer is going to be a lowball offer. I've had to call agents with a verbal that was over asking price, just to make sure that they knew we were serious, and stop them from accepting another offer.

If several offers come in, they can only be negotiated one at time. Otherwise you could have multiple buyers accept your counteroffer, and you only have one home to sell.

I will go over each offer with you, providing all the information to the best of my ability, so that you can make an informed decision.

I am a master negotiator, and work to keep your interests known and get your home sold for the highest possible price in the shortest amount of time.

We have a Contract! Thank goodness for our Transaction Coordinator!

Once you have a contract the clock is ticking on all of the deadlines in the contract. It is at this point that the expertise of our Transaction Coordinator steps in. It is their job to make sure that everyone that is party to the contract is doing their part and working in good faith towards a closing. All parties are kept informed through every step of the process  and I will be called on to step in if needed.

There are deadlines for inspections, and inspection reports, and response to those inspection reports. These start the flurry of activity, and there could be one or two inspectors or many depending on the expertise of the inspectors, and the types of inspections to be done. The buyer has the right to have any inspections done they choose, at their expense.

  • Home Inspection is the inspection of the home, basement, crawl space, attic, roof, and all of the systems.
  • They may call on any specific expertise, like an HVAC tech, or a Chimney Inspection.
  • A Solar System is considered personal property,  and is not typically inspected. It will not be on the appraisal.
  • Septic System would typically have a separate inspection, vs a Sewer line.
  • A drilled Well would typically have a separate inspection with a water test vs public water lines.
  • A pool may require a separate inspection.

Once inspections are completed the inspectors submit their findings to the ones that paid for those inspections. Unless the buyers find something they want you to fix, you will not see any of the inspection reports.

There is a deadline for the buyers to submit an Inspection Report if there are repairs they want you to do or pay to have completed. If there is nothing, the Inspection Report will be submitted to you as inspections complete and the buyers are satisfied to move forward towards closing.

If the Inspection Report has items to be repaired, you will also receive a copy of the inspection for that repair. You will not receive the entire report unless it is necessary, because anything known by you and I being the listing agent, has to be publicly  disclosed going forward. Changing agents won't change that.

You will have a deadline to respond, to the request for repairs, by either having the work done, or giving the buyers a credit in the closing summary to have the repairs done themselves.

Repairs that need to be completed before closing will also need to be reinspected.

It is important to understand that this is a period of negotiation, and either party can cancel the contract if they can't come to an agreement. If the buyers find anything unacceptable in the inspections, they have the right to void the contract and have their earnest money returned.

This is where the lull happens, the flurry of people in and out slows or stops and it can feel like nothing is happening. But the title company and the mortgage company are doing their work putting together everything to convey the property from you to the buyers. There is a lot going on, it just doesn't involve you. The next thing that you will see will be a copy of the Title Commitment.

Once the title agent finishes the title search on your property, they will publish a Title Commitment, that states everything they found, and unless there is something major, they are ready to issue new Title Insurance to the new owners.

Depending on the details agreed to in your contract you may have completely moved off the property, or you may time after closing to vacate the property. Either way there will be a final walk through before closing. It is the buyers last chance to see that repairs were done, that there was no damage done to anything moving out off the property, and sign off to close.

The closing is a pretty simple process, the buyers will have the majority of paperwork to sign, especially if there is a mortgage and the title agent is also acting on behalf of the bank to get all that paperwork completed.

You will sign a new deed that will be filed at the courthouse, and the closing paperwork will include a Summary of the money paid and the fees and expenses paid. You will need to keep that paperwork handy for whoever does your taxes. It is easy to forget where you put it all when you are in the middle of moving.

And finally you receive the money for the sale of your home. But here is some really important information. Before you list your home, it would be a really good idea to talk to a CPA about how that sale is going to effect you. If you're buying another home, you may need to use an exchange to keep from paying capital gains. You won't know until you have a conversation with a CPA. I have all my clients talk with a CPA before they sell their home.

Final thoughts, are every home sale is a little different. Problems can pop up in any transaction, you just don't know when, or how it is going to take to fix it. But you hire the agent with the resources to do the best job getting your home to market, and know that you are going to be surrounded by professionals that have the experience to help with whatever comes up. They all have your best interests at heart, and are ready to help.

Commissions

We do work on commission, and it is negotiable. It is actually one of the reasons that I built this website so that you can see everything that I do to get your home sold for the highest possible price in the shortest amount of time. You now have the information to compare my services with any other agent you might consider.

But my compensation is not public information, nor is it fixed. It is a private conversation I look forward to having with you.

I would like to give you a piece of advice regarding the cooperating selling agents compensation. Because all the rules changed with the lawsuits, listing agents nor sellers can advertise what they are offering in compensation to the selling agent.

In working as your listing agent I would not tell any selling agent what you're offering in compensation. They are working with a buyer under a Buyers Agency Agreement, and they have told their clients what their compensation is for working for them as their Buyers Agent. Compensation to the Buyers agent assures that agents will show your home. But it is negotiable.

I tell Buyers Agents that if they write an offer, put their compensation in the offer. There could potentially be dozens of agents with buyers that want to see your home. The actual number of agents that will be making an offer are much fewer.

Are You a real estate agent visiting this page?

I am so excited you're here! If you are a real estate agent reading this page for Sellers Limited Agent Services and found some things that you will start using to improve the service you provide to your clients, I am so excited you're here! It tells me exactly who you are as an agent and how driven you are to improve. I have an offer for you! Actually two offers. I will teach you everything I know. I teach real estate in live workshops, but I also have an online course providing you the freedom to learn in your own time and at your own pace. Go to https://realestateagents.network for de tails.

If you noticed that as an EPIQUE Agent I have programs and services that your brokerage doesn't offer, I am a certified EPIQUE Ambassador and would love to talk with you, answer any questions you might have. To start you can see details at https://sheilawiley.joinepique.com

If you would like a website like this one that is based on the neighborhoods you serve, and services you offer. I can help. There are some prerequisites. Reach out to me for details. [email protected]

If you are not a real estate agent but iwould love to look into it, I can help. Reach out to me and I'll give you the links so you can see what is involved. It isn't easy, but it can be a rewarding career. We have brokers in all 50 states, and are also in Canada.